Tips for Using Your Website To Grow and Market Your Business Online

Tips for Using Your Website To Grow and Market Your Business Online

Many business owners and start-ups simply don’t take their website seriously enough. They use free builders or free blogging application to build their websites. 

Or worse - some people think they can use only a Facebook page or a LinkedIn account and not even have a website, yet get the same results. If they do have a website, they don’t add the functionality it needs, or think about their audience when they put content on the site. In short, it’s obvious they don’t take their website seriously.

If you’re committing any of these sins, please think twice and know that your website is a serious tool to bring serious business to you.

* Your Website Is Open 24/7 – Using the right technology, you can bring people to your website who will read your content and sign up for your email list. They might even land on specialized landing pages that encourage them to buy something (like white label digital plr products) that you’re offering, or you could provide a coupon to help get feet in the door.
 
* People Use Google First – If you’ve not faced it, you’ll have to soon enough. Most people use Google Search to find what they need before they leave their house. If you’ve filled your website with the right content, that content will help people searching for certain terms to find you and your business.

* It’s an Effective Branding Mechanism – You can use your website as a way to further brand your business. Today, it’s expected that you have a website for your business. It’s more than a brochure and more than a place to get information. It’s the storefront for your business on the web. For some people with solely online businesses, it is the only storefront.

* You’ll Get More Customers – By having a website that has the things it needs: a good home page, an about page that explains your story, and an email sign-up form, you’ll be able to get information to your audience faster than ever before.

* You’ll Earn More Revenue – It’s a proven fact (according to the SBA) that business owners who also have good websites earn more money. In fact, if you make sales online, over 50 percent come from new customers attracted to your website.

* Your Competitors Have One – Even if you don’t want to do it, you need to because your competition is doing it. Otherwise, when someone does a search for a business like yours, they’ll find theirs and not yours.

* It’s a Marketing Machine – Your website is a genuine marketing machine because it draws in interested people, teaches them about your offerings and your story, and then convinces them to try your products or services - all without your continued monitoring. Once it’s set up, it works for you.

* Your Website Is the Center of All Your Marketing and Branding Efforts – The truth is, your website should be considered the hub of all your online activities. Every social media post should lead back to your website. Content that your audience wants to read and engage with, then share with social media, should be put on your website. If you're struggling to create your own content and hiring a copywriters is out of your budget, you can consider using PLR blog content packs in your niche, edit it to make it unique for search engines, and then post it to your blog.

Having an effective website proves that not only do you take your business seriously, you also take modern technology seriously. Websites give confidence to consumers that you’re a real business, that you take your business seriously, and that you have some sort of expertise or skill as explained by the content on your website.

Because people like buying from those that they feel they know, like and trust, a website is the first step to building that reputation.

Keep the Momentum After Your Product Launch: Tips to Keep the Sales Going

Continued Sales for your product launch

Even after your launch, you want to keep the momentum going. The product launch, in truth, is just the beginning for sales of this new product. You want to establish the product in your funnel with the launch.Then you want to keep promoting the product throughout the lifetime of the product.

·       Offer Amazing Product Support – The better your post-purchase support, and the more you wow your customers the more they’re going to feel safe to buy from you again. Make it your mission to offer amazing personalized customer service options for all your customers. It’ll be worth it.

·         Re-Open the Launch – You should limit this greatly because you don’t want anyone to say you’re a liar. If you have some abandoned carts, those people already decided that they wanted the product. However, for some reason, they have changed their mind at the last minute. If you set it up in advance with special pixels from Facebook or Google, you can run retargeting ads directed to the abandoned cart shoppers.

·      Design Compelling Post Purchase Email Series – Once someone purchased an item they don’t want promotions on the same item. Therefore, design very segmented email lists that feel personal to the recipient. Send them emails on how to use their purchase to the most advantage, and you can recommend products that will help further with their problem.

·     Create Case Studies from Feedback – After your product has had time to marinate with buyers, contact them, and ask them how the product has helped them. Once you collect a few stories, you can start doing video interviews, print interviews, and other methods to create compelling case stories that will encourage more people to buy the original product.

·   Fill in The Gaps–Now is the time to start filling in the gaps of content surrounding your products. You’ll need more posts to educate people about their problems, more posts to highlight success stories, more information about the product in general. In other words, keep the content going.

·      Publicly Reward Affiliates – You probably had contests for your affiliates during the launch. Now is the time to hand out the rewards. Do it publicly to get more buzz about your products. You may attract more sales, and more affiliates by doing this. People love to see people winning.

·   Survey Fence Sitters – If you know that you have fence sitters, for example, if you’ve collected information and got people on your list who did not buy during the launch, send them a survey to find out why. Just the act of offering the survey can increase sales. In addition, it shows the audience you care.

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     Make an Offer They Can’t Refuse – Don’t break any launch promises, but consider making it easier for people to say yes. If it’s an expensive product, offer a payment plan. If you take PayPal credit, mention that in your sales process. Offer a free sneak peekat the content or offer them another way to get value such as a group membership site.

Finally, you can motivate affiliates to keep promoting by offering them incentives such as more profit after the initial promotion or bonuses for more sales. For example, you can change the affiliate cut from 50/60 to 70/30 in favor of the affiliate post launch. You could also instead of messing with the percentage offer various prizes and bonuses based on number of sales after the initial launch.

Till next time!

To Your Success,

Kate

PLR Marketing is the quickest and easiest way to build your business on the Internet. You just need to unzip your PLR package, do some modification on the product, upload to the server, and you are ready to make cash.

You don't need to create products from scratch.

You don't need to create sales letter from scratch.

You don't need to create graphic or banners from scratch.

You don't need to.... (Fill in the blank)

Of course, there are some procedures and modification you need to make before you are able to have quality products that are READY to serve your customers. This allows you to build repeat buyers for your business. Why is this important?

Well, studies have shown that each customer that you have is equal to $100,000 lifetime value. It also means that when you provide only quality products, even though it is the "modification" of existing PLR products, your audience will keep purchasing any products you recommend to them. That's all it takes. :-)